пятница, 7 июня 2013 г.

Chiefs Finish Offseason Training in Strong Fashion


They came, they saw, they conquered. The Kansas City Chiefs concluded the 2013 offseason training program Thursday afternoon in victorious fashion. Perhaps more important was the news that Chiefs head coach Andy Reid shared to begin his post-practice press conference. “There really aren’t any injuries to talk about," said coach Reid.

 "The guys finished up strong today. Today was a red zone day. We didn’t do a lot of team. We did more group, where it was the offense and defense separate. They came together and ran some seven-on-seven without the linemen, obviously. They did that in the red zone. We got plenty of work in, a lot of snaps, so I was happy with the effort. We have a long way to go.

We have to keep working. We have a lot work to do when we get up to St. Joe. It’s important that the players continue to work, which they’ll do. They’ve got programs, and they’ll work their programs. When they get back, they’ll be ready to start cranking here and get ready for that first game against Jacksonville.”

Mini launches new slant on fashion and cars


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A world first Mini Paceman concept store has opened in the heart of Melbourne fashion strip, Chapel Street, breathing life into the brand’s ‘new slant on things’ positioning. The store will feature the wares of six international artists including a bespoke tailor and shoe designer, clothing and accessory creators as well as an architect, alongside the new vehicle.

 The store is “truly unique” for the Mini brand, which has largely relied on above the line activities, Gabrielle Byfield, brand communications manager for Mini at BMW Group, said. “This is not just a unique proposition locally for the MINI brand but indeed globally,” Byfield told B&T. “MINI internationally do a lot of fabulous marketing executions that are ‘first in market’ however nothing like this so it is fair to say on this occasion with this style of activation we are first in market.”

 The project brought together Mini’s advertising and media agencies, Ogilvy and Vizeum, as well as designers from Edwards Moore who created the retail space. The store is not only a new slant on an automotive launch but also on retail, with all the featured collaborators chosen for their unique slant on their crafts. “It is these collaborators/designers that our key target audience seek out and purchase their items to allow them to ‘stand out’ from the crowd and be ahead of the global trends,” Byfield said.

 The store has been designed to position the Paceman as a “true style icon” for men aged between 34 and 45, who are the trend setters of their friendship group, Byfield explained.

Muslim Fashion On Display In Indonesia As Models Show Islamic Style


Lanky models in high heels saunter down the catwalk, one wearing a huge pink rose headpiece while another's face is draped in a taupe silk headscarf adorned with dangling gold accessories. But this is not a typical fashion show. There's no-see-through sheaths, naked midriffs or long exposed legs that scream sexy. Instead, everyone on the runway at the Islamic Fashion Fair show is covered from head to toe in loose-flowing fabrics with a variety of textures and colors.

 Indonesia hopes to become the Paris of Muslim fashion by 2020 with its bold designs and creative modern head wraps. The style is a far cry from the conservative black abayas worn in the Middle East. The colors range from fresh and light pastels to demure earth tones and lime green turbans along with wild print jackets. There's also a bit of shape revealed while keeping everything covered.

 "Muslim fashion is always considered to be conservative," said designer Abel Haraba, who showcased his clothes at the fashion fair that ended Sunday. "I'm trying to change that image by creating attractive designs and also to make those who wear my creations look more beautiful." Indonesia is the world's most populous Muslim country, and most people follow a moderate form of the religion. Many women wear bright and creative headscarves along with brand-name jeans and long-sleeved fitted shirts.